The most innovative ideas come from challenging the tried and true; from the battle of differing opinions. Make sure you share sources of inspiration, your influences, the things you like. 5 Things You Should Never Say to Your Best Employees, What Sheryl Sandberg Taught Me About Giving Criticism, How the Most Successful Leaders Deal with Criticism. Often it will actually be better if you’re willing to see it. You don’t have to have the solution (in fact, it’s often better if you leave that to the creative). Related: 7 Times a 'Thank You' Is the Best Response. When you have clear goalposts and objectives to reach, it takes a lot of the subjectivity out of design work.” When giving creative feedback, it should be with those objectives in mind. He offered a second-hand opinion; He pretended to be an expert when he wasn’t Your creative team works for you, but should also be considered a peer and ally in your marketing efforts. The relationship between a client and agency can become frustrating because the expectations from each other fall out of sync. Give them something to hang their hat on, something that makes them take pride and ownership in the project, rather than begrudgingly trudging through your long list of changes. Here’s a framework to give structure to your feedback and get the best out of your agency: 1) Go back to the brief Our Motion Graphics/Video Editor, Justin Gagen, advises clients to take a step back and think about what is motivating their feedback. Most of all, though, a good note is specific. Want Brutally Honest Feedback From Employees? It takes effort to force yourself through the arduous process of giving good feedback. It happens more often than you may think – for example, an agency comes to a meeting with broad concepts and scamps while the client was expecting detailed executions. Another way to improve creative feedback is by giving it face-to-face, if possible. It doesn’t matter if you hire the most talented creative minds in the world -- internal or external -- at some point you’ll have to give them feedback. Trust Entrepreneur to help you find out. Feedback is one of the hardest parts of the job for web designers to handle because far to often we have designed in isolation and then given the client a big reveal at the end. But giving great feedback on creative work is really hard to do. “It’s hard to give creative feedback, even for us, who live and breathe it every day. Sometimes, though, that outside perspective just doesn’t quite seem to see your brand the way you do or the way you want your customers to. “I’ll know it when I see it” is code for “I have no idea what I want.” This often leads to a situation where a creative is just guessing at what will make you happy, rather than thinking critically about the ultimate goals of the project. Name *. You look at something and you’re like, ‘I don’t really like green…’ Is it because I personally don’t like green, or is it because green isn’t a part of our strategy or brand colors?” Personal preferences regarding colors, fonts, or verbiage may not align with the intended message.
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