Country: Switzerland. From chronographs, to dive watches and luxury models, Tudor has a timepiece for any style.

We've gathered the top 23 independent watch brands, and these brands will give you the unique watch that you're looking for.

Unique Transparent Watch Men Luxury Brand Automatic Mechanical Watch Waterproof Silicone Skeleton Watch Sports Relogio Masculino EXTRA DISCOUNT! Where other American watch brands have failed, Monta, a maker of bombproof, higher-end steel sports watches, is flourishing.

Built to last and dressed to impress, these watches keep things streamlined in the best of ways. Later in life, McAsey broke out on his own to form Magrette, which blends New Zealand culture and old world tradition by way of some incredible watches. Country: Switzerland. Jonathan Ferrer got his start in watch design at Movado, during an internship during his junior year at the New Jersey Institute of Technology. From 1868 until the present day, IWC continues to develop high … A veritable alternative to big names like TAG Heuer and Rolex, the best watch microbrands, boutique brands, and independent brands play into a variety of modern trends. Its adherence to these tenets has won it both admiration and a consistent state of being sold out (keep close tabs on Halios ahead of their next product launch if you want to land one). Based In: USAGP’s Favorite Watches: Bradley ($285+).

Three friends were floating down the Thames River in 2004 when they had the wildest idea: let’s start a watch company!

MIT graduate Hyungsoo Kim founded this innovative microbrand as a solution to the problem blind people face when telling time. Peer through dial apertures or transparent casebacks to see in-house movements and tourbillon mechanisms doing their wonderful thing. Touting names like U2-CN or U1-MP, these military-style watches are big on personality and limited in supply. Timeless elegance and flawless detail, a watch designed by Frederique Constant reflects their passion for luxury. Audemars Piguet also holds well due to popularity amongst Basketballers and Real Estate Agents.

The best independent watch brands don’t get more artisanal than this. Some of them come from a solitary workshop, while others represent modest boutique operations.

After being taken over by Louis Vuitton, the company began releasing replica editions of legendary classics like the Carrera, the Monza and Monaco. Founder: Armin Strom Maurice Lacroix holds a reputable position amongst Swiss luxury watchmakers for their introduction of numerous manufacture movements, including heritage and automatic. Its release in 2018 of the Seaforth GMT, a $900 beauty of a watch with an ETA GMT movement, proves its rabid fans right — and is proof that microbrands have staying power.
After their groundbreaking release of the Big Bang Red Gold, Hublot has relentlessly made their way to the top. Country: USA.

What does a fully American-made watch look like? Founder: Ben Lewin, Jono Holt, Paul Sweetenham, Stuart Finlayson The most popular high-end independent watch brands are Christophe Claret, Nomos, H. Moser and Cie, and Parmigiani Fleurier.

Founder: Wesley Kwok, Cullen Chen Their watches aren’t for everyone — when their first watch, the Original, was released, Jack Forster over at Hodinkee wondered aloud whether it was an exercise in campiness or not. Founder: Michael Young Based In: BrazilGP’s Favorite Watches: 1970 Automatic Diver ($270). Based In: SingaporeGP’s Favorite Watches: Abyss 2 (sold out), Helmsman 2 ($649). Beginning as an affordable watch manufacturer in the early 1900’s, the structure of Junghans radically changed in 2000. Fans of vintage dive watches who can’t afford a four- or five-digit watch can get Baltic’s for less than $600 on preorder. Models like the C60 Trident Bronze Pro 600 Patinated and C65 Trident Automatic are the stuff of legend. After merging with TAG Heuer, they grew as a Swiss luxury watch brand and supplier of manufacture movements. But the buzz about the Bradley was about more than just the clever design. Glasgow’s anOrdain is as fresh and independent as they come, offering just one model (dubbed Model 1) in a variety of colours. Its Retrospect, a dive watch with sunburst dial, had watch nerds swooning, and promptly sold out. British design meets Swiss manufacturing at this top boutique watch brand, which names each of its models after a world-famous explorer or iconic vessel. You bet it will. Roger Dubuis has given the industry flawless masterpieces like the Excalibur line. Its founders Giovanni Moro and Simone Nunziatom are industrial designers who’ve been been making (and selling out) watches in Italy since 2015. Victorinox Swiss Army became famous for their high quality military and utility knives, notably in the United States. Founder: Etienne Malec Their collections are extremely limited and value at 6 figures easily. Either way, you’re walking out with a winner. A fusion of classical horology and contemporary masculinity, Hublot holds true value among their luxury watches for men. The brand’s initial approach included a customizable angle on dressy watches — swap a black seconds hand for an orange one, say, and decide whether that should be set against a navy or white dial.

An adventurous gentleman may opt for the more robust features of the Type XX GMT.

Founded: 1888 That said, the majority of modern watch microbrands stick to the affordable end of the spectrum, even when putting out heritage models or innovative timepieces. Strap up and go. With the Xeric Leadfoot Automatic the brand set out to create a unique timepiece that pays tribute to the iconic cars of the ’60s and ’70s. Based In: New ZealandGP’s Favorite Watches: Moana Picific Diver II ($660). 101+ Unique Watch Shop Names Idea . Why concentrate on the troubles of modern American watchmaking when you can re-use its beautiful past? Get exclusive content, special offers and latest news delivered to your inbox. Based In: USAGP’s Favorite Watches: Durham ($629), Lexington Chronograph ($529). Based out of Paris, Cartier upholds a reputable role of delivering luxury watches and jewels across the globe. Country: USA. Each watch is assembled in France by a seasoned professional, and executed to perfection. But it’s also putting a mechanical watch in your pocket, and many of Henry’s designs are extremely well executed. Jump ahead 15 years and Christopher Ward is one of the best watch microbrands in the game. This is because the process is a very difficult and highly inefficient one, involving layers of glass applied to a metal substrate in a very hot oven.

Also featured are signature hand-engravings, courtesy of artist Andrew Biggs. Improvements and advancements are what gets you ahead of competing Swiss watchmakers. Starting out specialising in marine chronometers, Ulysse Nardin has evolved into a highly sought after luxury watch brand. Founder: Elshan Tang This definition does not exclude the ugly parts of the term: Kickstarter frauds and trend-chasers who know nothing about watchmaking can and do check those boxes, without supplying any quality to the mix. Founder: Octavio Garcia, Lukas Gopp Their Model 1 is a three-handed automatic in a 38mm case, but nobody who looks at the watch will care much about that: they’ll be transfixed by its vibrant dial, whether in post office red, iron cream, translucent blue, pink, or Hebridean blue. Founded: 1996 Their claim, when one tourbillon rotates inside another, they average out, which reduces gravitational errors that can be found amongst competing timepieces. 50 Best Watches Under $500 Based In: USAGP’s Favorite Watches: Endeavor ($750), Trekker ($850). Based out of Singapore and Malaysia, BOLDR Supply Co makes watches that are tough, durable and stylish. There are a number of production techniques you’ll hear often around the “microbrand” world: straps made from locally-sourced leather; hands designed in-house. For the gentlemen of elegance, indulge in the Piaget Altiplano. They are known for their kinetic energy movements, innovation amongst traditional mechanics. Looking for a luxe watch with edge? Country: USA. Founded: 2014

Founder: Jason Lim Rolex and Patek Philippe hold their value the best. Based In: USAGP’s Favorite Watches: Hawkinge ($595+), Paradive G3 ($895).

Country: Switzerland. A name built on avant-garde craftsmanship. As the brand grew, they acquired in-house case maker, Queloz S.A., a unique element compared to competing companies. Since 2015, he’s released four watches, each to critical acclaim: The Burnham, debuting the “sandwich dial” style; The Sandford, a GMT with a rotating inner bezel; The Jackson, a chronograph; and now, The Humboldt, a field watch with a 12-hour bezel. Their accolades include the first automatic changing date and day on-dial, first to display two time zones at once and the first chronometer to be certified as a wristwatch.

What makes for an affordable microbrand watch, you might wonder? A subsidiary of Rolex, the Swiss brand Tudor offers sophisticated timepieces in the price range below their parent company. Founded: 2002 Country: USA. The 16 Best Affordable Mechanical Watches, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Each watch is built to order and bursting with quality.

Founded just after the fall of the Berlin Wall, it deftly bridges the gap between tradition and innovation. Founded: 2016 While his watches are amongst the pricier of the micorbrand movement, the effort that goes into a Pelton watch (and especially the dial) more than justifies its price point.

Unlike many of the other Scandinavian watch brands which focus on minimalism, Finnish watch brands tend to be more unique and have their own design language. Based In: United KingdomGP’s Favorite Watches: Bell Diver 1 S/S Auto (~$414). And don’t forget: this independent watch brand does virtually everything in-house. Representing the best of the boutique watch industry, Oak & Oscar continues to garner a loyal following and heaps of acclaim. Swiss luxury brand Parmigiani Fleurier comes straight out of your wildest driving watch fantasies. Notable models are the UR 101, 202, 203 and CC1.

100 Best Watches Under $1,000 If you feel like you’re viewing watch porn, you’re not alone. Featuring swirly dial apertures and track-inspired accents, these breakneck designs will get your blood flowing at first sight. Where cloud storage, activity tracking and a world timer make this timepiece of first-class nature. Pelton, Halios, Monta and Farer are all great independent watch brands that are also affordable. For these avant-garde watches will have you looking twice with their futuristic design. This is independent watchmaking done right. Baltic’s silver bullet to conquer the heritage and homage boom?


Paul Scurfield, a saturation diver, started Scurfa with that goal in mind—and at least in origin story, says that his watches are made for people whose Rolex divers “exploded” in value, making them a little too precious to use in practice. Learn more here. It eventually grew into its own quality microbrand, specialising in custom Japanese and Swiss-made tool watches. Impeccable mechanical engineering, timeless aesthetics and innovation are key characteristics of their timepieces. Japanese for precision, SEIKO is an affordable luxury watch which has made it’s place over the years. Needless to say, he and his team bring a considerable tier of expertise to the table, as they individually design and build mechanical watches in a Los Angeles workshop. Plus, who would argue with Rolex-style designs at far less cost? Halios Watches has just what you’re looking for, presuming you can snag it in time. This area, known as the Glashutte region, maintained their integrity for luxury watches, even after the damaging wars of the 20th century. They are absolutely incredible. The Alliance Chronograph is a clean-cut, high performance watch with reputable mechanics.

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